The lucky winner, who will earn the title of “Spokesbaby” and “Chief Growing Officer,” will be featured on the baby food company’s social media channels and in its ad campaigns throughout the year. And they will also receive a $25,000 prize.
Children ages 0-4 are eligible to enter the competition. Parents and guardians can submit their child’s “smiliest” photos and videos to Gerber’s portal before Thursday, April 14.
For the first time, this year Gerber will match the winner’s cash prize with a $25,000 donation to the nonprofit March of Dimes’ maternal and infant health programs.
“Babies have the power to unite us through their happiness, and we at Gerber support furthering the joy and wellbeing of all babies,” said Tarun Malkani, Gerber president and CEO, according to the company’s press release.
The 2022 winner will follow in the tiny footsteps of Zane Kahin, the 2021 Gerber baby. In the past few years, the Gerber Photo Search has seen several milestones. The 2020 winner, Magnolia, was the first adopted Gerber baby, while 2019’s Kairi was the first Gerber baby of Hmong descent.